# 5ac G-Company OS — Final Pricing

**Version**: 1.0 — FINAL  
**Date**: 2026-05-24  
**Author**: CMO Office  
**Status**: Approved for implementation  
**Inputs**: Finance cost model (t_a0ce7103) + Sales market research (t_ba225d9e)

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## Executive Summary

Sau khi tổng hợp cost-based pricing model từ Finance Director và competitive market research từ Sales Director, CMO chốt pricing tiers như sau:

| Decision | Rationale |
|---|---|
| **5 tiers**: Community → Starter → Growth → Business → Enterprise | Freemium-to-Enterprise chuẩn SaaS, tối ưu doanh nghiệp + mở rộng quốc tế |
| **USD price**: $99 / $249 / $499 / Custom | Cost-plus với competitive ceiling, GM 41-47% per tier |
| **VND price**: 1.990.000đ / 4.990.000đ / 9.990.000đ | ~20% discount từ USD, đủ margin để sustainable |
| **Annual**: Pay 10 months, get 12 (17% discount) | Chuẩn SaaS, giảm churn 30-50%, cải thiện cash flow |
| **Community Free**: 3 profiles, 1 pod | Loss leader — COGS ~$14.50/customer, budgeted as marketing |

**North Star Metric**: Monthly Active Organizations (MAO)  
**Target Blended GM**: >48% by Year 2, >50% by Year 5

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## Tier Overview

### 1. Community — Free Forever

| Attribute | Value |
|---|---|
| Price (USD / VND) | $0 / Miễn phí |
| Agent Profiles | 3 |
| Pods | 1 |
| API Access | DeepSeek v4-flash only |
| Support | Community forum |
| Storage | 1 GB |
| Use Case | Cá nhân, freelancer, thử nghiệm |
| COGS | $14.50/tháng (marketing budget) |

**Strategy**: Acquisition engine. Target 15% conversion to paid within 6 months. Budget ~$1,450 cho mỗi 100 free users.

---

### 2. Starter — $99/mo (1.990.000đ)

| Attribute | Value |
|---|---|
| Price (USD) | $99 |
| Price (VND) | 1.990.000đ |
| Annual (USD / VND) | $990 / 19.900.000đ |
| Agent Profiles | 10 |
| Pods | 3 |
| API Models | v4-flash + 20% v4-pro quota |
| Support | Email (48h SLA) |
| Storage | 5 GB |
| Gross Margin | 47% |
| Target Customer | Startup 5-10 người, digital agency nhỏ |

**COGS breakdown**: API $30 + Infra $15 + Storage $2.50 + Support $5 = $52.50/tháng

---

### 3. Growth — $249/mo (4.990.000đ)

| Attribute | Value |
|---|---|
| Price (USD) | $249 |
| Price (VND) | 4.990.000đ |
| Annual (USD / VND) | $2,490 / 49.900.000đ |
| Agent Profiles | 25 |
| Pods | 8 |
| API Models | v4-flash + 40% v4-pro quota |
| Support | Priority (24h SLA) |
| Storage | 20 GB |
| Gross Margin | 47% |
| Target Customer | doanh nghiệp 10-50 người, tech company |

**COGS breakdown**: API $75 + Infra $35 + Storage $8 + Support $15 = $133/tháng

---

### 4. Business — $499/mo (9.990.000đ)

| Attribute | Value |
|---|---|
| Price (USD) | $499 |
| Price (VND) | 9.990.000đ |
| Annual (USD / VND) | $4,990 / 99.900.000đ |
| Agent Profiles | 50 |
| Pods | 14 |
| API Models | v4-pro + v4-flash (unrestricted) |
| Support | Dedicated (8h SLA) |
| Storage | 100 GB |
| Gross Margin | 41% |
| Target Customer | Doanh nghiệp 50-200 người, multi-department |

**COGS breakdown**: API $150 + Infra $80 + Storage $15 + Support $50 = $295/tháng

---

### 5. Enterprise — Custom

| Attribute | Value |
|---|---|
| Price | Thỏa thuận (starting ~$1,200/tháng) |
| Agent Profiles | 100+ |
| Pods | Custom architecture |
| API Models | All models, custom routing |
| Support | Named CSM + SLA tùy chỉnh |
| Storage | 500 GB+ |
| Gross Margin | 55%+ |
| Add-ons | SSO, audit logs, on-prem deployment, custom integrations, training |
| Target Customer | Enterprise 200+, government, regulated industries |

**COGS baseline**: API $300 + Infra $200 + Storage $30 + Support $200 = ~$730/tháng (100 profiles)

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## Unit Economics Summary

| Metric | Starter | Growth | Business | Enterprise | Blended |
|---|---|---|---|---|---|
| Price/mo | $99 | $249 | $499 | ~$1,200 | — |
| COGS/mo | $52.50 | $133 | $295 | ~$730 | — |
| Gross Profit/mo | $46.50 | $116 | $204 | ~$470 | — |
| Gross Margin | 47% | 47% | 41% | 55%+ | 43-49% |
| CAC | $150 | $300 | $500 | $1,000 | $130 |
| Monthly Churn | 5% | 4% | 3% | 2% | — |
| Avg Lifetime | 20 mo | 25 mo | 33 mo | 50 mo | — |
| LTV | $930 | $2,900 | $6,732 | $23,500 | $3,500 |
| LTV:CAC | 6.2× | 9.7× | 13.5× | 23.5× | 26.9× |
| Payback | 3.2 mo | 2.6 mo | 2.5 mo | 2.1 mo | — |

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## Vietnam Market Pricing Strategy

### Why VND Prices Are ~20% Below USD

1. **Local purchasing power**: doanh nghiệp không thể trả $99/tháng cho tool — nhưng có thể trả 1.990.000đ
2. **Cost advantage**: Vận hành từ Việt Nam (VPS Vietnix/AZDIGI, team local) → infrastructure cost thấp hơn
3. **Forex barrier elimination**: Không cần thanh toán USD, không mất phí chuyển đổi
4. **Competitive positioning**: Vẫn rẻ hơn 40-60% so với international competitors mua bằng USD

### Competitive Advantage vs International Market

| Competitor | Entry Price | Our Price (USD) | Advantage |
|---|---|---|---|
| CrewAI Enterprise | $500+ | $99 (Starter) | 80% cheaper entry |
| Relevance AI | $99-599 | $99 (Starter) | Same entry, more profiles |
| LangSmith | $39 dev → $359+ team | $99 (Starter) | More features at entry |
| n8n Business | $800 | $249 (Growth) | 69% cheaper |
| OpenAI Agents SDK | Pay-per-token | $99 flat | Predictable cost |
| Taskade | $6-16 | N/A | Different segment — consumer vs enterprise |

**Key message**: G-Company OS không cạnh tranh với tool $6/tháng. Chúng tôi cạnh tranh với enterprise agent platforms — và rẻ hơn 40-80%.

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## Annual Plan Economics

| Tier | Monthly (12 mo) | Annual (10 mo) | Savings | Savings % |
|---|---|---|---|---|
| Starter | $1,188 | $990 | $198 | 16.7% |
| Growth | $2,988 | $2,490 | $498 | 16.7% |
| Business | $5,988 | $4,990 | $998 | 16.7% |
| Enterprise | Custom | Custom | — | — |

**Annual plan benefits**:
- LTV uplift: +15-25% (annual customers churn 30-50% less)
- Cash flow: predictable recurring revenue
- Customer lock-in: deeper product adoption over 12 months

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## Customer Mix Projections & Margin Path

| Scenario | Community | Starter | Growth | Business | Enterprise | Blended GM |
|---|---|---|---|---|---|---|
| Early Stage (Y1) | 50% | 30% | 15% | 5% | 0% | 43.5% |
| Growth (Y2) | 35% | 30% | 20% | 10% | 5% | 44.2% |
| Maturity (Y3+) | 25% | 25% | 25% | 15% | 10% | 46.1% |
| **Target (Y5)** | **20%** | **20%** | **25%** | **20%** | **15%** | **48.5%** |

**Primary margin lever**: Enterprise mix. Mỗi +5% Enterprise = +3pp blended GM.

---

## CAC Optimization Path

| Channel | % of Customers | CAC | Target CAC (Y2) |
|---|---|---|---|
| Content / SEO | 35% | $71 | $50 |
| Facebook Ads | 25% | $160 | $100 |
| LinkedIn (B2B) | 20% | $150 | $100 |
| Referral / Partners | 15% | $100 | $75 |
| Events / Webinars | 5% | $400 | $250 |
| **Blended** | **100%** | **$130** | **<$100** |

**Strategy**: Shift budget từ paid ads → content/SEO (lowest CAC). Launch referral program Q3/2026.

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## Key Risks & Mitigations

| Risk | Impact | Mitigation |
|---|---|---|
| API cost tăng 30% | GM giảm 3.5pp → 40% blended | Contract volume discounts với DeepSeek; multi-model fallback |
| Churn >6% ở Starter | LTV:CAC <5× | Onboarding sequence 14-day; product-market fit review quarterly |
| Community → Paid conversion <10% | Acquisition cost blowout | A/B test pricing page; add conversion triggers at profile limits |
| Vietnam market rejects VND pricing | Slow domestic adoption | Pilot với 10 design partners; offer 3-month trial |
| Enterprise sales cycle dài | Revenue gap Y1 | Founder-led sales; leverage personal network; partner channel |

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## Implementation Roadmap

| Milestone | Timeline | Owner |
|---|---|---|
| Final pricing approved | ✅ Today | CMO |
| Pricing page live (5ac.vn) | T+3 days | UX Designer + CMO |
| ToS pricing section updated | T+3 days | Legal Counsel (via t_ba225d9e pipeline) |
| Stripe/VNPay integration | T+7 days | CTO |
| Community Free tier launch | T+14 days | Engineering |
| Paid tiers launch (beta) | T+21 days | Full team |
| GA launch + marketing campaign | T+30 days | CMO + Content |

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## Appendix: Key Assumptions

- **API cost**: $3.00/profile/tháng (weighted avg DeepSeek v4-pro + v4-flash)
- **Exchange rate**: 1 USD = 25,000 VND (May 2026)
- **Tax**: 20% Vietnam CIT (not factored into GM — pre-tax figures)
- **Payment processing**: 3% fee absorbed into COGS
- **Infrastructure**: VPS từ Vietnix/AZDIGI tier
- **Churn baseline**: Starter 5%, Growth 4%, Business 3%, Enterprise 2%/tháng
- **Conversion**: 15% Free → Paid trong 6 tháng
- **Internal reference**: 5ac team dùng 42 profiles, ~$3.05/ngày API cost

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## Sign-off

| Role | Name | Date | Status |
|---|---|---|---|
| CMO (Author) | CMO Agent | 2026-05-24 | Approved |
| CEO | Moken | Pending | — |
| CFO | Finance Director | Pending | — |
| Sales Director | — | Pending | — |
| Legal Counsel | — | Pending (ToS update) | — |

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*5ac.vn • G-Company OS • Pricing Final • Confidential • May 2026*